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She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme.
Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world, only to recognize that its culture and business practices went beyond a trendy marketing scheme and into the heart of white supremacy in America.
A significant polemic on how MLMs operate, Hey, Hun expertly lays out their role in the cultural epidemic of isolation and the cult-like ideologies that course through their trainings, marketing, and one-on-one interactions.
Equally entertaining and smart, Paulson’s first-person accounts, acerbic wit, and biting commentary will leave you with a new perspective on those “Hey Hun” messages flooding your inbox.
Emily Lynn Paulson is the author of Highlight Real, a speaker, and the founder of Sober Mom Squad. Her powerful TEDx talks challenge the status quo of parenting, alcohol use, and feminism as we know it. Paulson has also been featured by Today, the New York Times, the Washington Post, the Seattle Times, Next Question with Katie Couric, and the Tamron Hall Show.
“This book is a must-read for all women, especially those struggling with the deep ache to belong, be successful, or feel their self-worth. Hey, Hun is at once a cautionary tale, an educational service, and a vulnerable memoir. It’s essential reading for anyone considering joining, trying to escape, or healing from the toxic, culty structure that is MLM.” — Sarah Edmondson, actress, host of A Little Bit Culty podcast, author of Scarred: The True Story of How I Escaped NXIVM, the Cult That Bound My Life
“Emily’s experience is so raw, honest, and relatable that Hey, Hun should be required reading for anyone involved with MLM—past, present, or future.” — Roberta Blevins, anti-MLM adovcate, host of the Life After MLM podcast, and star of the LulaRich documentary
"Hey, Hun is a must-read exposé of the dark world of MLMs. Paulson's experience as an MLM rep, mixed with her background as a chemist and an advocate for the truth, takes the reader on a journey of the fascinating Venn diagram of MLMs, cults, and the virality of misinformation. Paulson eloquently weaves her personal narrative of alcohol abuse and isolation of SAHM (stay-at-home mom) life with how MLMs prey on that very isolation by offering The Answer. Hey, Hun effectively cautions the reader how that same isolation (and believing you found The Answer) opens the door for other misinformation and conspiracy theories." — Tawny Lara, The Sober Sexpert, co-host of the Recovery Rocks podcast, author of Dry Humping: A Guide to Booze-Free Sex, Dating, & Relationships (Quirk, 2023)